Watch the movie and get the feeling of a new era..
A new era – the Solid world of menswear will be divided into three lines, each centred on its very own
specific style. Known as Urban Supply, Street Apparel and The Denim Journey. Spring 2017 is inspired by
creative artists’ communities, retro 90’s-style streetwear and the mysterious world of the deep sea.
Urban Supply is contemporary and casual menswear. It is uncomplicated fashion that draws inspiration from the current trend scene. The Urban Supply capsule ranges from the clean Nordic look to the refined – from simple, minimalistic and sharp to sophisticated and detail-oriented. The width of the capsule reflects its large target group and emphasises the great commercial strength of the Urban Supply line.
Street Apparel is a capsule of highly trend-oriented items. Inspiration is found in the urban street life. The contemporary design reflects the current tendencies of the fashion scene and always features strong and iconic graphic elements. Fresh and innovative details add the finishing touch to the Street Apparel capsule.
The Denim Journey
With a strong vintage look the Denim Journey reflects the original jeans spirit. The design is created with passion and a profound respect of the denim heritage combined with the use of innovative fabrics, washes and details. The Denim Journey is always on the move yet deeply rooted in the genuine jeans universe.