WELCOME TO A NEW ERA

A new era - the Solid world of menswear will be divided into three lines, each centred on its very own specific style. Known as Urban Supply, Street Apparel and The Denim Journey. Spring 2017 is inspired by creative artists’ communities, retro 90’s-style streetwear and the mysterious world of the deep sea.

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INSPIRED BY OCEAN ELEMENTS

In the casual line known as Urban Supply, the overall title is Elements of the Sea. This line follows two different tracks in terms of colours. One track – Deep Water – is inspired by ocean elements and centres on shades of blue in a typical Nordic style. The prints are borne from the underwater world of waves, seaweed and shoals of fish, while dip-dye effects reflect an illusion of trickling water..

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A WORLD OF ORIGINAL JEANS

The Denim Journey which covers the theme Artistic Blues, inspired by the spirit of original jeanswear and creative artists' communities. The classic blue indigo shade is dominant in the colour palette along with navy, sand, black, olive, off-white, aqua and lime. Artistic designs are evoked in prints inspired by a painter's initial sketches, splashes of colour and brushstrokes..

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